/* Pagina Flyerreclame effectief? — dezelfde huisstijl als de openbare website. */
.effective-page main section[id]{scroll-margin-top:28px}
.effective-page :where(a,summary,[tabindex]):focus-visible{outline:3px solid #df6800;outline-offset:4px}
.effective-sr-only{position:absolute;width:1px;height:1px;padding:0;margin:-1px;overflow:hidden;clip-path:inset(50%);white-space:nowrap;border:0}
.effective-skip{position:fixed;left:16px;top:12px;z-index:1000;padding:12px 18px;background:#fff;color:#06162b;border-radius:8px;transform:translateY(-180%)}
.effective-skip:focus{transform:translateY(0)}
.effective-hero{padding:40px 0 68px}
.effective-hero-grid{display:grid;grid-template-columns:minmax(0,1.65fr) minmax(285px,1fr);gap:65px;align-items:center}
.effective-hero h1{font-size:clamp(36px,4.5vw,55px);line-height:1.1;letter-spacing:-.04em;max-width:750px;margin:14px 0 22px}
.effective-hero h1 em{font-style:normal;color:#ff9a52}
.effective-hero p{max-width:640px;font-size:16px}
.effective-hero .public-actions{gap:14px;margin-top:28px}
.effective-hero-link{color:#fff!important;border-color:rgba(255,255,255,.4);background:transparent}
.effective-hero-link:hover{background:rgba(255,255,255,.08);border-color:#ff9a52}
.effective-hero .primary,.effective-final-cta .primary{gap:18px}
.effective-topics{display:grid;gap:12px}
.effective-topics a{display:grid;grid-template-columns:30px minmax(0,1fr) 18px;gap:15px;align-items:center;padding:24px 20px;border:1px solid rgba(255,255,255,.18);border-radius:14px;background:rgba(255,255,255,.045);text-decoration:none;transition:background .15s,border-color .15s}
.effective-topics a:hover{background:rgba(255,255,255,.09);border-color:#ff9a52}
.effective-topic-number{font-size:14px;color:#ff9a52;font-weight:600}
.effective-topics strong{display:block;font-size:18px;line-height:1.3}
.effective-topics small{display:block;color:#c1cede;font-size:12px;line-height:1.5;margin-top:5px}
.effective-section-head{max-width:850px}
.effective-stats{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:20px}
.effective-stat{display:flex;flex-direction:column;padding:27px 28px;border:1px solid var(--public-line);border-radius:16px;background:#fff}
.effective-stat-label{font-size:11px;letter-spacing:.14em;color:#7d4a23;font-weight:600}
.effective-stat-number{display:block;color:#d95600;font-size:clamp(54px,6vw,76px);line-height:1.1;letter-spacing:-.055em;margin:15px 0}
.effective-stat-number span{font-size:.43em;letter-spacing:-.03em;margin-left:4px}
.effective-stat h3{font-size:19px;line-height:1.3;letter-spacing:-.015em;margin:0 0 9px}
.effective-stat p{font-size:13px;line-height:1.65;color:var(--public-muted);margin:0}
.effective-stat-featured{background:#fff7ee;border-color:#f6cda8}
.effective-explainer{margin-top:38px;border-top:1px solid #d7dfe8}
.effective-explainer article{display:grid;grid-template-columns:minmax(0,.75fr) minmax(0,1.6fr);gap:64px;padding:30px 0;border-bottom:1px solid #d7dfe8}
.effective-explainer-heading{display:flex;gap:20px;align-items:baseline}
.effective-explainer-heading>span{font-size:11px;color:#9f4400;font-weight:600}
.effective-explainer h3{font-size:23px;line-height:1.3;letter-spacing:-.02em;margin:0}
.effective-explainer p{font-size:15px;line-height:1.85;color:#526074;margin:0;max-width:730px}
.effective-explainer p+p{margin-top:13px}
.effective-comparison-caption{margin:0 0 18px;font-size:13px;line-height:1.65;color:#536277}
.effective-comparison-caption strong{color:#233249;font-weight:600}
.effective-channel-grid{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:20px}
.effective-channel{display:flex;flex-direction:column;min-width:0;background:#fff;border:1px solid #dce3eb;border-radius:16px;overflow:hidden}
.effective-channel header{padding:26px 26px 23px;display:grid;grid-template-columns:44px minmax(0,1fr);column-gap:15px;align-items:center}
.effective-channel-icon{grid-row:1/3;display:grid;place-items:center;width:44px;height:48px;color:#c85400}
.effective-channel-icon svg{width:40px;height:40px;stroke:currentColor;stroke-width:1.7;stroke-linecap:round;stroke-linejoin:round}
.effective-channel-place{font-size:9px;letter-spacing:.12em;color:#616f80;line-height:1.5}
.effective-channel h3{font-size:22px;letter-spacing:-.025em;line-height:1.25;margin:5px 0 0}
.effective-channel-example{padding:25px 26px;background:#0b213b;color:#fff;min-height:208px}
.effective-channel-example>span{font-size:10px;letter-spacing:.1em;text-transform:uppercase;color:#b5c7db}
.effective-channel-example p{font-size:25px;font-weight:550;line-height:1.25;letter-spacing:-.025em;margin:14px 0;color:#fff}
.effective-channel-example small{display:block;font-size:12px;line-height:1.65;color:#ced9e6;max-width:285px}
.effective-channel dl{margin:0;padding:0 26px;flex:1;display:grid;grid-template-rows:repeat(3,1fr)}
.effective-channel dl>div{padding:20px 0;border-bottom:1px solid #e2e7ee}
.effective-channel dt{font-size:10px;color:#667386;letter-spacing:.045em;text-transform:uppercase;margin-bottom:7px}
.effective-channel dd{margin:0;font-size:13px;line-height:1.7;color:#596779}
.effective-channel dd strong{display:block;font-size:14px;font-weight:600;color:#243249;line-height:1.5}
.effective-channel dd span{display:block;margin-top:4px}
.effective-channel-purpose{padding:20px 26px;margin:0;font-size:13px;font-weight:500;line-height:1.6;color:#873e0d;background:#fff8ef}
.effective-channel-purpose span{display:block;font-size:9px;font-weight:600;letter-spacing:.1em;text-transform:uppercase;margin-bottom:5px}
.effective-units{display:grid;grid-template-columns:minmax(0,1.2fr) minmax(0,1fr);gap:40px;align-items:center;margin-top:24px;padding:28px 30px;border:1px solid #dce3eb;border-radius:14px;background:#f8fafc}
.effective-units .public-kicker{font-size:10px;color:#934100}
.effective-units h3{font-size:21px;line-height:1.3;letter-spacing:-.02em;margin:9px 0}
.effective-units p{font-size:13px;line-height:1.75;color:#596779;margin:0}
.effective-units dl{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:12px;margin:0}
.effective-units dl>div{padding-left:14px;border-left:2px solid #e2c6ae}
.effective-units dt{font-size:16px;font-weight:600;color:#21324a;margin-bottom:6px}
.effective-units dd{font-size:11px;line-height:1.65;color:#647287;margin:0}
.effective-combine{display:flex;align-items:center;justify-content:space-between;gap:34px;margin-top:28px;padding:26px 30px;background:#f4f7fa;border-radius:14px}
.effective-combine .public-kicker{color:#a74400}.effective-combine h3{margin:8px 0;font-size:21px;line-height:1.3}
.effective-combine p{font-size:13.5px;color:#596779;line-height:1.75;margin:0;max-width:750px}
.effective-combine .public-button{flex-shrink:0}
.effective-price-grid{display:grid;grid-template-columns:repeat(2,minmax(0,1fr));gap:24px}
.effective-price-card{padding:30px;background:#fff;border:1px solid #dce3eb;border-radius:16px;min-width:0}
.effective-price-featured{border-color:#edbd91;box-shadow:0 14px 40px rgba(6,22,43,.05)}
.effective-price-tag{font-size:10px;letter-spacing:.14em;color:#a84e09;font-weight:600}
.effective-price-card h3{font-size:25px;letter-spacing:-.03em;margin:8px 0 5px}
.effective-price-card>p{color:#647287;font-size:12px;margin:0 0 20px;line-height:1.6}
.effective-price-card table{width:100%;border-collapse:collapse;font-size:14px;font-variant-numeric:tabular-nums}
.effective-price-card th,.effective-price-card td{padding:15px 0;border-bottom:1px solid #e2e7ee;text-align:right;white-space:nowrap}
.effective-price-card th:first-child{text-align:left;padding-right:10px}
.effective-price-card thead th{color:#697689;font-size:10.5px;font-weight:500;padding-top:0}
.effective-price-card tbody th{font-weight:600}
.effective-price-card td:nth-child(2){font-weight:650;color:#a74600}
.effective-price-card td:last-child{font-size:12px;color:#637084;padding-left:12px}
.effective-price-card .public-button{width:100%;margin-top:20px}
.effective-price-fallback{padding:28px;border:1px solid #dce3eb;border-radius:14px;background:#fff}
.effective-price-fallback h3{margin:0 0 8px}.effective-price-fallback p{font-size:14px;color:#596779}
.effective-final-cta{display:grid;grid-template-columns:minmax(0,1.5fr) minmax(240px,.7fr);gap:45px;align-items:center;background:#06162b;color:#fff;padding:44px;border-radius:18px}
.effective-final-cta h2{font-size:clamp(30px,3.7vw,42px);line-height:1.13;letter-spacing:-.035em;margin:12px 0 18px}
.effective-final-cta p{color:#cad5e4;font-size:14px;line-height:1.75;max-width:580px;margin:0}
.effective-cta-points{display:grid;gap:20px;font-size:13px;line-height:1.6}
.effective-cta-points span{display:block;padding-left:26px;position:relative}.effective-cta-points span::before{content:'✓';position:absolute;left:0;color:#ff9a52;font-weight:700}
@media(max-width:1060px){.effective-hero-grid{gap:32px}.effective-explainer article{gap:36px}.effective-channel-grid{gap:14px}.effective-channel header{padding:22px 18px;grid-template-columns:1fr;gap:4px;align-content:start}.effective-channel-icon{grid-row:auto;margin-bottom:6px}.effective-channel h3{font-size:20px}.effective-channel-example{padding:24px 20px;min-height:235px}.effective-channel-example p{font-size:23px}.effective-channel dl{padding:0 20px}.effective-channel-purpose{padding:20px}.effective-units{gap:24px}.effective-stat{padding:24px 20px}}
@media(max-width:820px){.effective-hero-grid{grid-template-columns:1fr;gap:34px}.effective-topics{grid-template-columns:repeat(3,minmax(0,1fr));gap:10px}.effective-topics a{grid-template-columns:1fr;align-content:start;gap:9px;padding:18px 16px}.effective-topics a>span:last-child{display:none}.effective-topics strong{font-size:15px}.effective-topics small{font-size:11px}.effective-stats{gap:12px}.effective-stat h3{font-size:17px}.effective-stat-number{font-size:54px}.effective-explainer article{grid-template-columns:minmax(0,.85fr) minmax(0,1.4fr);gap:30px}.effective-explainer h3{font-size:21px}.effective-channel-grid{grid-template-columns:1fr;gap:22px}.effective-channel{display:grid;grid-template-columns:minmax(200px,.8fr) minmax(0,1.2fr)}.effective-channel header{grid-column:1;grid-row:1;background:#f5f8fb}.effective-channel-example{grid-column:1;grid-row:2/4;min-height:0}.effective-channel dl{grid-column:2;grid-row:1/3;padding:0 24px}.effective-channel-purpose{grid-column:2;grid-row:3;padding:18px 24px}.effective-units{grid-template-columns:1fr;gap:24px}.effective-combine{align-items:flex-start;flex-direction:column;gap:20px}.effective-final-cta{grid-template-columns:1fr;gap:32px}.effective-cta-points{gap:12px}}
@media(max-width:620px){.effective-hero{padding:28px 0 45px}.effective-hero h1{font-size:38px}.effective-hero p{font-size:15px}.effective-topics{grid-template-columns:1fr;gap:8px}.effective-topics a{grid-template-columns:24px minmax(0,1fr) 15px;padding:14px 17px;align-items:center}.effective-topics a>span:last-child{display:block}.effective-topics small{margin-top:2px}.effective-stats,.effective-price-grid{grid-template-columns:1fr}.effective-stat{padding:25px}.effective-stat-number{font-size:64px;margin:12px 0}.effective-stat h3{font-size:21px}.effective-explainer article{grid-template-columns:1fr;gap:14px;padding:27px 0}.effective-explainer-heading{gap:15px}.effective-explainer h3{font-size:22px}.effective-explainer p{font-size:14px}.effective-channel{display:flex}.effective-channel header{padding:23px 22px;background:#fff}.effective-channel h3{font-size:23px}.effective-channel-example{min-height:0;padding:24px}.effective-channel-example p{font-size:27px}.effective-channel dl{padding:0 24px}.effective-channel-purpose{padding:20px 24px}.effective-units{padding:24px 20px}.effective-units dl{gap:8px}.effective-units dl>div{padding-left:8px}.effective-units dt{font-size:14px}.effective-combine{padding:23px}.effective-price-card{padding:24px 20px}.effective-final-cta{padding:30px 24px}.effective-final-cta h2{font-size:32px}.effective-final-cta .public-actions{flex-direction:column;align-items:stretch}}
@media(prefers-reduced-motion:reduce){.effective-topics a{transition:none}}